Equities

Samsung's Galaxy Ring Debuts at $399, Expands Health Tracking

Samsung unveils $399.99 Galaxy Ring with 24/7 health tracking, available July 24.

By Athena Xu

7/10, 09:24 EDT
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Key Takeaway

  • Samsung launches the Galaxy Ring at $399.99, offering 24/7 health monitoring including sleep, heart rate, and menstrual cycle tracking.
  • The Galaxy Ring aims to enhance Samsung's ecosystem by integrating with smartwatches and smartphones for comprehensive health insights.
  • Despite being a niche market, Samsung's global reach and marketing could significantly expand the smart ring segment.

Samsung Launches Galaxy Ring

Samsung has officially entered the smart ring market with the launch of the Galaxy Ring, unveiled at its Galaxy Unpacked event in Paris on Wednesday. The Galaxy Ring, which has been anticipated for several months, is designed to offer comprehensive health monitoring features. The device is equipped with sensors that track various health metrics 24 hours a day, including sleep patterns, heart rate, respiratory rate, and menstrual cycles. The Galaxy Ring is lightweight, weighing between 2.3 grams and 3 grams depending on the size, and comes in three colors. It is priced at $399.99 and will be available starting July 24.

Paolo Pescatore, founder of PP Foresight, commented on the significance of the new product, stating, "This will be the star of the show with all eyes on this new device and category for Samsung." He added that the Galaxy Ring could help drive smartphone sales and encourage users to migrate to Samsung's platform.

Key Features and Pricing

The Galaxy Ring offers several health-tracking features that are designed to provide users with a comprehensive view of their health. These features include:

  • Sleep Monitoring: Tracks movement during sleep, sleep latency, heart and respiratory rate, and provides an analysis of sleep quality.
  • Menstrual Cycle Tracking: Uses skin temperature to help track menstrual cycles.
  • Heart Rate Monitoring: Alerts users when their heart rate is unusually high or low and allows real-time heart rate checks.
  • Exercise Detection: Identifies the type of workout or activity being performed.

The device's battery can last up to seven days on a single charge, and it comes with a portable charging case similar to those used for wireless earbuds. The Galaxy Ring will be available in nine sizes, and Samsung will offer fitting kits to help users find the right size.

Expanding the Ecosystem

In addition to the Galaxy Ring, Samsung also introduced the Galaxy Watch7 and Galaxy Watch Ultra at the event. The Galaxy Watch Ultra, priced at $650, is designed for athletes and outdoor enthusiasts, featuring new sensors and sports-tracking capabilities. Samsung also launched its latest foldable devices, the Galaxy Z Fold 6 and Z Flip 6.

Samsung aims to create a more interconnected ecosystem of devices. When the Galaxy Ring, smartwatch, and smartphone are paired together, users can get a more detailed picture of their health, especially during sleep. Francisco Jeronimo, vice president for devices research for Europe, the Middle East, and Africa at IDC, noted, "The watch and the ring are part of expanding the ecosystem, which will become increasingly important as AI technology is laid on top of the data collected from different devices."

Ben Wood, chief of research at CCS Insight, highlighted the strategic importance of this interconnectedness, stating, "It is little surprise that Samsung is doubling-down on linking its products with an ‘ecosystem story.’ Apple has shown that driving interdependence between products is an extremely effective way of locking consumers into a specific brand."

Market Potential and Challenges

While the Galaxy Ring is not expected to be a major revenue driver by volume, it represents Samsung's effort to expand its audience and product portfolio. Bryan Ma, vice president at IDC, pointed out that the smart ring market is currently a niche segment, with less than two million units expected to ship this year compared to the much larger smartwatch market of 163 million units. However, Ma noted that Samsung has the potential to change the market size given its "tremendous distribution footprint and marketing reach."

Ben Wood also emphasized Samsung's potential to establish the smart ring market on a larger scale, stating, "Samsung is likely to be the market-maker given its global reach and significant marketing budget which will raise awareness of a new product category that most consumers will not have even heard of."

The Galaxy Ring could also open up new revenue streams in software for Samsung. Users can access their health data through the Samsung Health app, and Hon Pak, head of the digital health team at Samsung, mentioned that the company is "considering" a subscription service for the app.

Street Views

  • Paolo Pescatore, PP Foresight (Bullish on Samsung):

    "This will be the star of the show with all eyes on this new device and category for Samsung. [The Galaxy Ring] is a product that could help drive smartphones sales and migrate users over to its platform."

  • Francisco Jeronimo, IDC (Cautiously Optimistic on Samsung's ecosystem strategy):

    "Indeed, the watch and the ring are part of expanding the ecosystem, which will become increasingly important as AI technology is laid on top of the data collected from different devices. The more devices a user has from the same brand, the more comprehensive the data collected, enhancing the effectiveness of AI digital assistants... This truly personalized experience will drive users to choose devices from one brand over another."

  • Ben Wood, CCS Insight (Neutral on smart rings market potential):

    "It is little surprise that Samsung is doubling-down on linking its products with an ‘ecosystem story.’ Apple has shown that driving interdependence between products is an extremely effective way of locking consumers into a specific brand."
    "[The Galaxy Ring] is an interesting bet by Samsung... However, it’s a device category that fits well with growing consumer interest in tracking health metrics and it is complementary with Samsung’s current smartwatch sales."
    "Samsung is likely to be the market-maker given its global reach and significant marketing budget which will raise awareness of a new product category that most consumers will not have even heard of."

Management Quotes

  • Hon Pak, Head of Digital Health Team at Samsung:

    "[Samsung] considering a subscription service for [the app]."