Action Black Fitness Brand Leases 8,500 Sq. Ft. at Brickell's Panorama Tower

Key Takeaway

• Action Black will open its first Florida location at Brickell’s Panorama Tower, leasing 8,500 sq. ft., with plans for 150 U.S. locations.
• Rivian Automotive to open a 3,500 sq. ft. showroom at Aventura Mall, following a variance approval despite Tesla's existing presence.
• Panorama Tower in Brickell features 821 apartments and is the tallest residential tower on the Eastern Seaboard south of New York.

Action Black's Bold Move to Brickell

Action Black, a fitness concept founded in Medellín, Colombia, is set to make a significant splash in the South Florida commercial real estate market by opening its first Florida outpost at Brickell’s Panorama Tower. The fitness center has leased 8,500 square feet on the second floor of the tower located at 1101 Brickell Bay Drive in Miami. This flagship location is scheduled to open next year, marking a pivotal expansion for the brand, which markets itself as “the most revolutionary training model” and “not af*cking gym.” The lease was brokered by Jonathan Rosen of JLL for the tenant and Jake Freeman and Kevin Gonzalez of Colliers for the landlord.

Expanding Horizons for Action Black

The lease at Panorama Tower is part of Action Black's ambitious plan to expand to 150 locations across the U.S., including 10 to 15 gyms in Florida. The fitness center offers a variety of workouts, including boxing, bootcamp, abs and glutes workouts, cycling, yoga, dance, and personal training. Each location features up to 12 separate rooms for different exercise activities, providing a unique and comprehensive fitness experience. This expansion underscores the growing demand for innovative fitness solutions and the strategic importance of the Miami market for new and dynamic fitness brands.

Panorama Tower: A Hub of Activity

Developed by the Hollo family’s Brickell-based Florida East Coast Realty, Panorama Tower is a mixed-use development that includes 821 apartments, a 208-key Hyatt Centric Hotel, 112,700 square feet of office space, 25,200 square feet of retail, and a 2,000-space garage. Standing at 868 feet, it is the tallest residential tower on the Eastern Seaboard south of New York. The addition of Action Black to its roster of tenants enhances the tower's appeal as a vibrant hub of residential, commercial, and retail activity, attracting both residents and visitors to its diverse offerings.

Rivian's Entry into Aventura Mall

In another notable development, electric vehicle manufacturer Rivian Automotive is set to open a 3,500-square-foot showroom at Aventura Mall, located at 19565 Biscayne Boulevard in Aventura. This move comes after Aventura commissioners granted a variance to the mall owner, Turnberry Associates, to allow the showroom despite city code restrictions. Rivian's showroom will focus on marketing and exposure, storing no more than six vehicles for test driving and not offering servicing or delivery. This showroom will join Tesla's existing retail presence at the mall, highlighting the growing interest in electric vehicles in the region.

The Broader Impact on South Florida's Real Estate Market

The entry of Action Black and Rivian into prominent South Florida locations reflects broader trends in the commercial real estate market. The demand for innovative fitness solutions and electric vehicles is driving new types of tenants to high-profile retail and mixed-use developments. These moves not only enhance the appeal of these properties but also signal confidence in the region's economic vitality and growth potential. As more brands seek to establish a presence in South Florida, the commercial real estate market is poised for continued dynamism and diversification.